Prepare to see lots of this guy surrounding Sega's arcade promotions.

Haruma Miura is really "into" Sega's arcade games. This is something that would cause sighs in Japanese where the word for being into something, "hamaru," closely resembles Miura's first name.

The word play may not translate into English, but even the English speaking world should know that Miura is now Sega's arcade image character. The star of dramas such as Gokusen and 14-year-old Mom will feature in future promotions for Sega's arcade lineup.

Sega announced the news at a press event held at its Gigo arcade facility in Shibuya today. Miura appeared at the event in Sega blue attire and revealed that he's already taken part in promotional video shootings for games like Derby Owners Club and Rambo.

In addition to appearing beside that "Haruma Hamaru" pun, Miura's face will be promoted alongside Sega's new arcade catch phrase: "Furatto Geesen." This phrase suggests that people casually step into arcades.

Mirua will wear the PR crown for one year. The first Sega promotional work from the star will appear on Monday August 11 in the form of posters placed in Shibuya station.