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Wii Fit takes third in Nikkei Trendy hit product ranking

No three-pete for Nintendo product.


Nintendo failed to reach the top of Nikkei Trendy's annual hit product ranking this year, Mainichi.jp reports. It did, however, get third with Wii Fit.

The rankings, compiled by Nikkei Home's monthly magazine Nikkei Trendy, have been a yearly event since 1987. The magazine's editors consider such areas as sales, newness, and influence regarding products and services released in the past year, with this year's ranking covering October 2007 to September 2008.

Nintendo has taken the top stop for the past two years. In 2006, the honor went to the DS Lite and Brain Age. The next year saw another hardware/software combo at top with Wii Sports and the Wii system.

Topping Wii Fit this year was private branding in first place and Eee PC in second. Private branding was recognized for seeing price drops while other products were seeing price increases throughout the year, and also for expanding into convenience stores. Eee PC offers cheap PCs in the 50,000 yen range. It was honored for having created a market from scratch in less than a year.

Below Wii Fit were outlet malls, zero-calorie drinks, railway museums, BB creme, H&M and Blu-ray disc recorders. iPhone 3G placed 11th. B-Gata Jibun no Setsumeisho, a book that's set to become a DS game through Gung-Ho Works later this year, came in at 14. Curry pots placed in 29th, beating out the traditional Mt. Fuji climb in 30.

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