Sony is spreading Christmas cheer through Tokyo with advertising trucks small and large. Or little and big, if you will.
Now roaming the streets of busy holiday Shibuya is this:
It says "Create together, play together."
This little truck isn't alone! On its tail as I made my way up Dougenzaka past the 109 building was its big brother:
And joining these two as I walked further up the street was a White Knight Chronicles truck.
The text below PS3 X RPG says "For all of Japan's RPG fans."
I found all these trucks moving down one street in succession. Maybe there will be more...
In other Sony advertising news, here are a couple of retail displays:
The above shot shows posters for White Knight Chronicles and a poster in the same line as those train station posters from a few weeks back.
This shot promotes Sony's free PS3 demo disc campaign. It also has signs for DSi, which has become a lot easier to find these past couple of weeks.
Behind the second sign is a sign listing a 35,800 yen price point for the 40 gigabyte PS3.