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Nintendo teams with Dentsu for Wii video service

New service to offer original programming


Nintendo and Dentsu will jointly offer a video download service for the Wii this Spring, the Nihon Keizai Shimbun reports in its Thursday morning edition.

The new service from the two firms will focus on entertainment programming, including anime. Different from previously announced video services for the Wii and other platforms, the content for the new service will be original. Current television programs will not be offered.

Both free and paid programming will be available. In the case of free programming, revenues will be made through advertising.

The new service is expected to kick off domestically this Spring. An overseas version is planned for the summer.

The Wii is no stranger to video and media download services. Early next year, the system will see separate comic download services through Sun Denshi and Shueisha. Fuji Soft will be kicking off its own video download service in January, offering existing movies and television programs for rental.

Dentsu was previously mentioned in a November Nikkei report about a video service being planned with television broadcasters like Fuji TV, TBS, and NTV. It's not entirely clear if this new announcement is related to that one. The big difference here is that Nintendo and Dentsu are planning original programming, while the other service was said to be focused on delivering existing television programs.

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