Tokyo Game Show 2009 Set for Four Days
"Games Are Healthy" decided as this year's slogan.
The Computer Entertainment Suppliers Association (CESA) shared today final scheduling details for the year 2009 Tokyo Game Show.
This year's show will run from September 24 through September 27 and will be held at the usual location, the Makuhari Messe on the outskirts of Tokyo. As with last year, the show will be business-only for the first two days, opening up to the paying public on the last two days.
While a four day show is no different from last year, CESA did initially announce in October of last year that it was debating a switch back to the pre-2007 three day format.
The slogan for this year's show is "Game wa, genki desu," which can be roughly translated to "Games are Healthy" (CESA will presumably provide an official English translation in the future). According to CESA, this slogan was conceived with the idea that the world's health has fallen due to economic problems. It hope that the 2009 Tokyo Game Show will make the world healthy again through games.
New to the show this year will be the "Advanced Mobile & PC Corner." This section of the show will focus on more advanced technology and will cover a broad range of areas, including smart phones, mobile games, mini PCs and online PC games.
In addition to the new corner, CESA promises to strengthen its efforts this year targeting both professionals and consumers. For the business side of things, the organization promises publishers a better experience at unveiling new games and meeting with business partners and press. On the consumer side, attendees can expect better guidance for first timers and even stronger security over last year. Mandatory bag checks, implemented for the first time last year, will return this year.
One notable point for those wanting to play games without extreme waits (Monster Hunter 3, notably, commanded waits of over five hours last year) is the adoption of a few line management protocols. This includes some currently unspecified line rules and a general ticketing service for games. The ticketing system is something that has in the past been implemented by publishers on their own.
Also included in CESA's focus are overseas visitors. The firm hopes to strengthen information services for overseas exhibitors, professionals, and core gamers by working with major foreign gaming publications.
In addition to the schedule and slogan, CESA shared a few preliminary forecasts for the show. The organization expects 180,000 visitors this year and over 200 companies to showcase product. Last year's show had a record visitor count of 194,288 and 209 exhibitors.
The Tokyo Game Show official site has been updated with the new slogan and dates.