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Xbox 360 Leads PS3, Wii in Attach Rates

Enterbrain CEO shares the latest market data.


It's well known that Xbox 360 has a high hardware to software attach rate around the world. But what about Japan, where poor Microsoft gave them Star Ocean, Tales of Vesperia and Blue Dragon and the damn system still gets beaten by the PS2?

While Japanese hardware sales are still questionable, the 360 does appear to be doing just fine when it comes to attach rates here, as shown in this chart from Famitsu.com

The chart shows attach rates for the 360, Wii, and PS3. The 360, at present, has an attach rate of 5 games per console. Wii trails at below 4 while PS3 trails just below that.

Rather than the 360's success, the purpose of the chart was actually to show how the PS3 software situation has improved of late. The PS3 attach rate is clearly on a much sharper upwards trend. That's what having actual games people want to buy will do for you!

The above chart was taken from this Famitsu.com report covering the Spring edition of Enterbrain CEO Hirokazu Hamamura's semi annual game industry seminar. The speech was held at Enterbrain's Tokyo home office on the 10th.

Other informative bits shared by Hamamura include this chart showing the top 10 domestic Wii games. Here they are:

  • Wii Sports: 3,468,917
  • Wii Fit: 3,268,906
  • Wii Play: 2,667,188
  • Mario Kart Wii: 2,203,430
  • Smash Bros. X: 1,784,461
  • Mario Party 8: 1,342,300
  • Animal Crossing: 1,107,613
  • Super Mario Galaxy: 955,958
  • Orodru Made in Wario: 628,177
  • Mario & Sonic at Peking Olympics: 594,157

Wii Fit looks like it could end up topping Wii Sports in two or three months. Meanwhile, Super Mario Galaxy looks like a sure-in to become the system's eighth million seller (although Wii Sports Resort might end up taking that honor)

Notice how all those million sellers are from Nintendo? (Mario & Sonic is published by Nintendo in Japan.). Third parties actually account for just 30% of Wii domestic software, according to Enterbrain data. In comparison, for the PS3, the third party ratio is 79.7%.

Here's the top ten for Xbox 360:

  • Blue Dragon: 203,740
  • Star Ocean 4 The Last Hope: 203,010
  • Tales of Vesperia: 181,679
  • Last Remnant: 149,565
  • Infinite Undiscovery: 113,195
  • Lost Odyssey: 109,517
  • Dead or Alive 4: 108,618
  • Resident Evil 5: 101,874
  • Atsumare! Pinata: 101,552
  • Forza Motor Sports 2: 100,591

Check out all those RPGs! I would imagine that Star Ocean 4 has topped Blue Dragon by now. Tales of Vesperia may end up doing so as well (unless the Vesperia Rage proves lasting).

Those last two games, incidentally, are marked as Xbox 360 Platinum Collection titles, so I think the figures may include hardware bundle versions.

Famitsu.com didn't put up a slide of the top ten PS3 titles, but but it did put up this slide showing monthly hardware and software sales. The blue in the chart shows hardware sales with the red showing software sales. The units are in 10,000. The releases in the PS3 chart are, from left to right, Metal Gear Solid 4, White Knight Chronicles, Resident Evil 5, and Yakuza 3.

I think the trick for Sony will be to keep up the hardware and software sales momentum following the Yakuza 3 and RE5 releases, so the chart will stop being so darn bumpy. With the FFXIII demo coming out this week, the hardware part of the chart will likely stay level or even rise for a few weeks. After that, though, things are a bit cloudy.

On the portable side of the market, Hamamura said that the PSP has gained approval through "games that connect," referring to multiplayer experiences like Monster Hunter Portable 2nd G and Phantasy Star Portable. Enterbrain stats have 70% of the PSP-3000's buyers being trade-ups from older PSP models, with 30% being new buyers. Despite the hardware sales gap between the DS and PSP, Hamamura said that there's data showing third parties having comparable success on both systems.

Regarding general market trends, Hamamura said that the current worldwide market split has Japan at 10% compared to 40% for North America and 40% for Europe. Nintendo's sales across the world match these percentages. For Square Enix and Bandai Namco, however, he said the two firms will probably want to expand their overseas sales a bit.

There's a high probability of mergers between domestic publishers and acquisitions of overseas game studios by domestic publishes in the future, Hamamura said. Similar to the trio of Electronic Arts, Ubi Soft and Activision, Hamamura said it would be possible for the Japanese publishing community to end up with three major publishers in five years.

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