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Ougon no Kizuna in keyword spamming scandal

Jaleco trying to get the Monster Hunter and Dragon Quest crowd.


The "meta keyword" tag is something you put at the top of your page's HTML to alert search engines to key phrases that are relevant to your page. I'm new to the website creation thing, but apparently this was once a very useful tool, until abusers figured out they could get lots of traffic by putting "sex" in their tags. Now, the tag is apparently useless. So, I don't use it.

But the folks at Jaleco apparently didn't get the message. They also apparently didn't get the message about not filling up your keyword tag with irrelevant terms. Thus, the tag for the Ougon no Kizuna official site looks like this:

<meta name="keywords" content="JALECO,黄金の絆,Wii,絆,Kizuna,生田美和,ジャレコ,川口洋一,アクションRPG,ロールプレイング,任天堂Wii,Wii本体,Wii アクション,リアン,アイナ,Wii ドラゴンクエスト,Wii RPG,Wii モンハン,Wii 朧村正,Wii アークライズ " />

Here's a translation:

<meta name="keywords" content="JALECO, Ougon no Kizuna, Wii, Kizuna, Kizuna, Miwa Shouda, Jaleco, Yoichi Kawaguchi, Action RPG, Role Playing, Nintendo Wii, Wii System, Wii Action, Lean, Aina, Wii Dragon Quest, Wii RPG, Wii Monster Hunter, Wii Oboro Muramasa, Wii Arc Rise " />

Check out all that search engine luring fluff at the end!

Just for fun, I tried putting in "Jaleco" and "Arc Rise," then "Jaleco" and "Monster Hunter" into a search engine. I didn't get the Ougon no Kizuna page, but I did get the original blog post that clued me into this strange little development.

Dear Jaleco: people are already interested in Ougon no Kizuna because it's an RPG on the Wii and it has giants. No need for dirty marketing tricks!

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