Electronic Arts is kicking off this year's Tokyo Game Show with a pre-show press conference. Held at Mado Lounge in Tokyo's Roppongi Hills facility, the event includes an announcement presentation and a chance for game demos.

Check back starting at 12:00 for a live blog of the proceedings.

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13:11 -- I'm going to cut off the live blog so that I can rush to the Tsumuji kiosks.

13:11 -- We'll get to play most of those and others from here on out.

13:11 -- That's it for the announcements.

13:11 -- Release set for March 5, 2010.

13:10 -- They close off with a sweet trailer.

13:08 -- Troedsson said he believes it will the game will be the best multiplayer FPS of 2010.

13:04 -- I wonder if EA will share screenshots...

13:04 -- By the way, that Dante's Inferno Lust boss has a very interesting enemy spawn.

13:03 -- They're showing a brand new multiplayer map.

13:03 -- Next, Battlefield Bad Company 2 with Karl-Magnus Troedsson (executive producer) and Patrick Bach (senior producer).

13:02 -- Dante's Inferno hits North America on 2/9/2010, Europe on 2/12/2010 and shortly after in Japan.

12:58 -- He says the game holds at a consistent 60 fps throughout -- the team feels it's important for this type of genre.

12:58 -- They show a raw gameplay footage video.

12:57 -- He mentions three key words: righteousness, epic bosses, and puzzles.

12:57 -- He says it's one of the more interesting and shocking levels from the game.

12:56 -- In the past, they've showed Limbo, Anger, and Heresy -- three different areas. Today, they're going to show Lust.

12:56 -- He's going through the background of Dante's Inferno.

12:55 -- Jonathan Knight, executive producer and creative director on Dante's Inferno, takes the stage to share new details on the game.

12:52 -- Over 2.5 million copies sold for the original worldwide.

12:52 -- She starts off by talking about the success of the original.

12:52 -- Next, Kim Swift, level designer for Left 4 Dead 2 takes the stage.

12:48 -- They're going to show career mode for the first time today, he says.

12:44 -- Joe Booth from EA Montreal takes the stage to speak about need for Speed Nitro.

12:44 -- Japan will get the games on October 1. They have demos of the Wii and DS versions as well as My Sims Camera (the DSi Ware game).

12:40 -- He shows off a trailer for this latest Sims game.

12:39 -- Mitch Ueno, senior producer on MySims Agents takes the stage.

12:36 -- Japan will get the game on October 1.

12:36 -- He's introducing the Wii title.

12:35 -- Next, Steve Papoutsis, executive producer on Dead Space Extraction, takes the stage.

12:35 -- Release set for January 8 in Europe, January 10 in North America.

12:26 -- They're going to show a demo play session.

12:25 -- Benoit Richer, level design director on Army of Two The 40th Day takes the stage.

12:23 -- Now they're showing the European TV ad.

12:22 -- FIFA 10 hits Europe October 2, North America October 20, and Japan October 22.

12:22 -- Also, "Virtual Pro" & Pro Club Championship.

You can create your own pro, put your face on it, and grow it to become a virtual legend.

12:21 -- New features: Live Season 2.0 & My Live Season.

This is a premium service.

12:21 -- Manager Mode has 50 key improvements -- match realism, authentic transfers, and believable player development.

12:20 -- Gameplay innovations listed on the slide include 360 degree dribbling, skilled dribbling, and "freedom in physical play."

12:19 -- The game will have practice arena and continuous play & quick free quicks.

12:19 -- This is in reference to last year's version.

12:18 -- "Logged over 375M games played online"

12:18 -- He says the've been working on a new game engine for four years.

12:17 -- He's going to present FIFA 10 PS3 and 360 today.

12:16 -- Executive Producer Kaz Makita from EA Canada takes the stage.

12:15 -- They're showing a trailer.

12:14 -- Rex starts talking about FIFA 10.

12:14 -- People are ignoring the photo warnings, so check the mobile blog for pics!

12:14 -- He says the lead creators of eight of EA's top titles are in Japan for interviews.

12:13 -- He referred to it as "Whirlwind"

12:13 -- He's talking about Tsumuji.

12:12 -- EA Japan's general manager Rex Ishibasahi takes the stage.

12:10 -- I wrote up impressions on the game from the World Hobby Fair back in June.

12:10 -- They've started off with a trailer for Tsumuji.

12:05 -- Please note that my battery may run out midway through. In that case, check the mobile blog for text updates.

12:04 -- They're being pretty strict about photography, so I won't be updating the mobile feed.

12:04 -- The press conference is about to begin.