Yakuza 4 Teams with Pachinko

And just like that, Sega's tie-up campaign for Yakuza 4 begins. Now claiming the honor held in the past by such brands as Don Quijoti and Matsuya is online pachinko virual world 777town.net.

Starting today, the Volcano pachinko parlor that appears in the Yakuza games will open shop at 777town.net. Four Volcano shops will be available, one each in 777town.net's Central, West, North, and Island regions. You can get a closer look here.

In addition to being able to play in a digital recreation of Yakuza's digital Pachinko shop (yes, this is a bit more confusing than a tie-up with a real Pachinko shop), all paying subscribers to the 777town.net site will get a free avatar for Yakuza series hero Kazuma Kiryu. Other Yakuza avatars will be offered to those who perform well on the machines in the 777town.net Volcano.

Currently, this promotion only goes one way, with the Yakuza pachinko parlor appearing at 777town.net. Sega says that it's looking into the reverse side of the promotion, bringing 777town.net into Yakuza 4.

Unlike most Yakuza promotions, this one stays close to the family. 777town.net is run by Sega sister company Sammy Networks.