Yakuza 4 Ties With Don Quixoti

In-game shop joined this year by original shochu tested by Toshihiro Nagoshi himself.

2010-03-08 23:45 / Anoop Gantayat / 2 Comments

Sega will be holding the expected tie-up with discount retailer Don Quixoti for Yakuza 4. Late last week, the company shared details, most of which should be familiar to those who've followed the series.

The Yakuza series has been teaming up with the retail chain since the original PlayStation 2 entry. Except for the Edo-based Yakuza Kenzan, each Yakuza game has had an in-game Don Quixoti shop where players could purchase a variety of items.

Yakuza 4 will have the in-game shop. It will be joined by real world promotions that will see Yakuza 4 posters placed around Don Quixoti shops, staff sporting special Yakuza 4 shirts, and the shop's plastic bags replaced with special Yakuza 4 versions.

Sega has also placed a giant Yakuza 4 billboard at the Shinjuku Don Quixoti.

In addition to these tie-ins, Don Qixoti will have exclusive sales of a Yakuza Original Shochu drink. The 720mL bottles have the Yakuza name ("Ryu ga Gotoku" in Japanese) and will be sold for ¥1,300 starting March 18.