Sega's entirely predictable promotional campaign for the new PS3 Yakuza game took the expected next step today as this image popped up outside of the Don Quixoti in Shinjuku:

That's Ryuji Goda, confirmed yesterday to be the fourth character in the new game. Read this story for details and comments from Toshihiro Nagoshi.

In addition to the Don Quixoti shot, Sega sent out larger artwork of the character's artwork. Here's Goda with his fellow main characters, Goro Majima, Kiryu Kazuma and Shun Akiyama.