Pokemon Black & White has already gone platinum, and it's not even out yet! Pokemon Co. announced today that the game has topped a million units in pre-orders.

As of the 22nd, total consumer pre-orders for Black & White have reached 1.08 million units (according to Media Create tracking data). Pre-orders started on July 31.

This is a new speed record for the DS platform, Pokemon Co. says. The company expects pre-orders to top the 1.5 million mark ahead of the game's September 18 release.