Okay, now we can officially say it: everything is going social.

Even King of Fighters has a mobile social game. Mobage members can play The King of Fighters Battle Festa starting today. As usual, the game is free with paid item transactions.

Your goal in Battle Festa is to build and raise a team of KOF series warriors who will win the world tournament. As you advance in the game, you unlock new characters who can be added to your team.

Battles are fought 3 on 3. Based off the screenshots, it looks like you use your phone's number buttons to perform attacks and heal.

You and see a brief clip of The King of Fighters Battle Festa in action here.