Kokoro no Cocoron Commercial
Namco Bandai's DS communication game is due for release on July 14.
I have no idea what Kokoro no Cocoron is about, but its commercial did make me want to hold hands with the nearest stranger.
Okay, okay... I did a little "research" (just looking over the official site). This Namco Bandai DS title is a communication game where you interact with strange creatures called Cocoron. As you meet Cocoron, you'll collect their profile which you can add to your "Soratomo" Book.
Of course, there are mini games and so-forth. Visit the official site for a closer look.
If you like the characters, check out this original web animation Namco Bandai has prepared for the game.