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Sega to Distribute Electronic Arts Games in Japan

New partnership to kick off this month with orders for Shadows of the Damned.

 

Sega and Electronic Arts have formed a new partnership for the Japanese market. Under the deal, which was announced today, Sega will act as distributor for Electronic Arts package games in Japan.

The deal will commence this month with retail orders for Shadows of the Damned, which is due for release on September 22. By August, Sega will be distributing all of EA's titles, new and old.

In a statement today, EA said that it hopes to make use of Sega's distribution channels and management capabilities to expand its sales in the Japanese market.

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