Slow Start for Level-5's Girls RPG
One Piece closing on Final Fantasy XIII-2; 3DS Hatsune Miku off to slower start compared to PSP titles.
Level-5's girls oriented RPG is currently not showing signs of an Inazuma Eleven or Professor Layton style hit. Girl's RPG Cinderella Life debuted with just 9,519 sales in its first week. Level-5 may have been expecting much more, as this represented a low 31.03% sell-through.
In its weekly sales analysis report, Media Create notes that the slow start comes despite high profile collaborations Level-5 has been holding. In addition to having celebrities play the game for trailers, characters from manga, anime and even Level-5's own Inazuma Eleven series appear as guest characters in the game.
Media Create also reports a middling sell-through for Sega's Hatsune Miku and Future Stars Project Mirai. The 3DS entry in the series that established its popularity (as far as video games are concerned, at least) on PSP sold 87,000 units in its first week, and 70.73% sell-through. This is lower than the 101,000 units and 93.69% sell-through experienced by the first Hatsune Miku Project Diva game on PSP back in 2009.
There's one bright spot, though. Media Create notes that with the switch to cute Nendoroid-style character designs, Sega is targeting a different audience with the 3DS title. The game appears to have reached a higher female audience in its first week, particularly girls in their high teens. We may end up seeing a longer legged sales pattern for the game.
This week's top seller was One Piece Pirate Musou, which took the top spot for the second week in a row and has now sold a total of 746,000 units. One Piece is now the third best selling PS3 game of all time. The current second best seller, Final Fantasy XIII-2, has sold 795,000 units and most recently placed 31 in Media Create's sales chart, so it's possible that One Piece could become number 2 (behind the original Final Fantasy XIII) in a few weeks.