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DeNA Expects Greater Earnings Despite Complete Gacha Halt


Share prices in social gaming companies dropped when it was announced in May that the Japanese government would be regulating a popular social game sales method called Complete Gacha. But for one giant in the field, Mobage operator DeNA, the initial fallout appears to have been minimal.

DeNA shared updated earnings forecasts yesterday for the April through June quarter. As reported at Jiji the company expects earnings of 17.5 billion yen. This is an improvement over the 15.89 billion yen from the same period last year.

Most social game companies, DeNA and arch rival GREE included, stopped Complete Gacha sales in late May. At the time, DeNA CEO Isao Moriyasu said that he expected the effect on revenue and earnings to be minimal, as internal DeNA titles had only started using the sales tactic one year prior.

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