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Sony's Mystery Ad Was Promotion For Crystal White Vita

New Vita commercials featuring Shigeru Matsuzaki.

 

The mystery behind the Shigeru Matsuzaki ad that appeared in train stations earlier this week appears to have been cleared a bit in advance of the 18th.

Sony opened a new promotional site for the crystal white PlayStation Vita, which hits retail tomorrow. Matsuzaki features prominently on the site, where he's used to promote the new color. Click the "Shigeru On/Off" switch at the site to see what happens.

Here's a commercial of Matsuzaki wo-wo-wo-woing to the new tag line Omoshirokunattekita (which is sort of a play on "white" and "it's become interesting.")

Here's a longer spot with an acoustic wo-wo-wo-wo.

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