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Sony begins in-game ads domestically

Company working with Double Fusion for networked ads on PS3


In-game ads are already a part of the PlayStation 3 overseas, but now they're coming to Japan. Sony Computer Entertainment announced today that it is working with Double Fusion Japan and IGA Worldwide on in-game ads for domestic titles.

Specific titles and ad avenues were not announced today, but Sony's press release on the matter defined in-game ads as advertisements that cover walls and signs and other areas of a game world and can be updated periodically online.

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