Gamers who are interested in getting the latest video footage from Sega's upcoming games should have their Nico Nico Video login information ready. Sega announced today that it has opened up an official video channel at Nico Nico Video.

Called Sega-chan, the channel kicked off with video footage of Ryu ga Gotoku 3, Shining Force Feather, Seventh Dragon, World Club Championship Football Intercontinental Clubs 2007-2008, Sangokushi Taisen 3, and Initial D Arcade Stage 5.

The company says that it is hoping for users to leave in-video comments as a means of increasing communication between players and also for providing feedback to its internal development staff.