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Sony Strategy Briefing Live Blog

Kaz Hirai is done talking, but Sony has more plans to share. The company's midday business briefing as it happens.


As Sony Computer Entertainment CEO Kaz Hirai mentioned during his TGS keynote earlier today, Sony will be holding an afternoon briefing to outline its plans for the Japanese market. Issues to be addressed include the PS Store's domestic video service, but perhaps we'll also hear some of the company's software and promotional plans for the end of the year.

The briefing begins at 1:30 local time. Check back for a live blog.

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[live_blog_ended /]

14:24 -- The press conference is over, so I'm cutting off the blog. Check back later for further coverage.

14:24 -- Hmm... I'm glad I came to this!

14:24 -- Make it stop! Make it stop!

14:24 -- Layden takes the stage back and finishes off with a video reel showing those damn creepy Playface ads!

14:22 -- Soul Eater, Fullmetal Alchemist, Dragon Ball, Bleach, Keroro, Evangelion, Hayate no Gotoku, Conan, Love Hina, Nodame, etc...

14:21 -- There will be over 100 titles to start off the service.

14:21 -- You'll have access to zooming and so-forth.

14:21 -- The comic service is still PSP-only.

14:21 -- The service will start in December.

14:20 -- They're showing an exciting trailer for the comic service -- Sony seems to have some big names lined up!

14:19 -- Comic for PlayStation Portable!!!

14:19 -- One more feature...

14:19 -- Terminator 4, Oceans 13, etc... the big players seem to be there.

14:18 -- Movies, movie clips and television shows will be available.

14:18 -- Lots and lots of anime.

14:18 -- Currently, they just have anime.

14:18 -- November will see the start of actual movies in the Japanese video store.

14:18 -- They hope to have an open beta later this year if everything goes well.

14:17 -- They're going to be seeking people for a closed beta today to start this fall.

14:17 -- People can do SNS-type things like blogs and chatting on their PSP.

14:17 -- It's a user community for PSP.

14:16 -- He announces a new "Room for PlayStation Portable" service.

14:16 -- You'll be able to take pictures of all the guys who pretend to be girls!

14:16 -- The version 1.3 update will offer "active items" like cameras and so-forth.

14:15 -- Next, PlayStation Home. Over 800,000 users in Japan.

14:15 -- This November, they're changing the name of Toro Station to Weekly Toro Station. Hmm... that sounds like we won't be getting daily content anymore.

14:14 -- That's just for Mainichi Issyo.

14:14 -- 800,000 accounts for Mainichi Issyo, 120,000 active users per month.

14:13 -- Japan's PSN account users have crossed the 3 million mark.

14:13 -- He's going to announce new PlayStation Network developments.

14:12 -- The final session is about PlayStation Network. SCE's Shouta Junji takes the stage.

14:12 -- Man, that White Knight trailer must be seen!

14:12 -- One more session!

14:12 -- Hot stuff!

14:12 -- Leonard is shown soaring through the air... he transforms in mid air, and the trailer comes to a close.

14:11 -- Then, we see the main giant from the first game engaging in an air battle!

14:11 -- A giant rises out of the sea!

14:11 -- The trailer depicts a great sea and air battle.

14:10 -- The trailer is mostly CG, with an inspiring vocal song in the background.

14:10 -- Leonard is in there!

14:09 -- It's the White Knight Chronicles sequel!

14:09 -- Net title time!

14:09 -- The motion control part of the game comes to an end.

14:08 -- Update titles include Mr. Pain, Flowery, Hustle King, High Velocity Bolwing, and EyePet.

14:08 -- Tower

14:08 -- The Shoot

14:08 -- Motion Party

14:08 -- Champions of Time

14:08 -- Machi Suberi... not sure what that is!

14:08 -- Sing and Draw

14:08 -- A new Echochrome

14:07 -- Ape Secape

14:07 -- They show a large list of titles, some of which are just updates.

14:06 -- The player uses the wand to manipulate the environment directly, lifting platforms, turning contraptions and so-forth.

14:05 -- The wand is used as a pointer here again.

14:03 -- This one is played two players -- one holding the wand, one the Dual Shock.

14:03 -- Next, they're showing a special version of LittleBigPlanet .

14:02 -- The motion version of RE5 hits in Spring.

14:02 -- Details on the extra content will be shown in a teaser movie at the Capcom booth later today.

14:01 -- In addition to the motion controls, the disc will include extra contents that have been requested by a number of people.

14:01 -- The game is titled Resident Evil 5 Alternative Edition.

14:00 -- Takeuchi says the motion-control-based game has a real direct control feel.

14:00 -- You play with one hand holding the wand and one hand holding the standard Dual Shock.

13:59 -- RE5 with motion controls looks just like the standard game, but there's a cursor on screen at all times reflecting your motion control movements.

13:58 -- That's right, a motion-compatible RE5!

13:58 -- He's going to show Resident Evil 5!

13:57 -- That's the Resident Evil 5 guy!

13:57 -- Jun Takeuchi from Capcom takes the stage to show a demo.

13:56 -- He's going to show the first ever actual game that uses the motion controller.

13:56 -- He's going to show a demonstration of the motion controller.

13:55 -- SCE's Yoshida Shuhei takes the stage to detail the motion controller.

13:55 -- Layden moves on to the PS3 motion controller.

13:55 -- Kitase leaves the stage.

13:54 -- Price set at 1,500 yen.

13:54 -- Kitase also announces that Final Fantasy VIII will be available tonight on the PlayStation Store!

13:54 -- The system is white and has a red Lightning drawing on it... looks great!

13:54 -- Hard disk is 250 gigabytes.

13:54 -- Price is 41,600 yen.

13:53 -- The bundle is called the PlayStation 3 FFXIII Lightning Bundle Edition.

13:53 -- He's going to announce details on the PS3 bundle.

13:52 -- FFXIII producer Kitase takes the stage now.

13:52 -- Layden is boasting abou the PS3 slim's success.

13:52 -- The second phase appears to be about PS3.

13:51 -- Now they're moving on to the "second session" of the press conference. Some dude with a totally deep voice announces the transition.

13:50 -- Uhh... I'd tell you what that is if I'd been looking at the screen when they showed the details for 5 seconds.

13:50 -- Layden announces the PSP go Start Campaign.

13:50 -- PSP go comes out on 11/1.

13:50 -- He moves on to PSPgo

13:49 -- The GT and Winning Eleven PSPs are original designs, both PSP-3000.

13:49 -- Set for Winter 2009.

13:48 -- A Winning Eleven PSP-3000 UEFA bundle.

13:48 -- He's announcing one more special collaboration.

13:48 -- Layden retakes the stage.

13:45 -- He closes off by showing the PSP GT opening movie.

13:44 -- There will be more features announced in the future.

13:44 -- This is all they're announcing about GT5's feature set now.

13:43 -- You'll also be able to access original programming and so-forth.

13:43 -- Gran Turismo TV includes improved UI, export of video to the PSP and progressive download.

13:43 -- Photo mode includes photo drive and photo stage

13:42 -- Online support includes open lobby, text/voice chat, private room, online photo album, online replay album, and export of replays to youtube.

13:41 -- GT Mode includes world map, my garage, car dealer, tuning shop, championship race, and license test.

13:41 -- Modes include single player and split screen two player arcade mode.

13:40 -- It will have a new physics system, damage, movable objects on the track, and the newest hybrid cars and electric cars.

13:40 -- Over 20 courses, 70 variations.

13:40 -- Over 950 cars will be included.

13:40 -- He's just introducing a small sampling of the set.

13:39 -- He moves on to GT5's feature set.

13:39 -- He announces GT5 release period for March 2010.

13:38 -- You'll be able to bring your cars over from PSP Gran Turismo into GT5.

13:38 -- He's making a brief mention of GT5.

13:37 -- He then turned the mic over to GT series producer Kaz Yamauchi.

13:37 -- Sony Japan prez Shawn Layden kicked things off with general introduction to Gran Turismo PSP and a special PSP pack that Sony will be releasing for the game.

13:36 -- The press conference has started...

13:36 -- Sorry... ran a bit late!

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