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CESA Details 2010 Tokyo Game Show

Annual game show to be held for four days this year.

The main visual from 2009's TGS.

Tokyo Game Show organizer CESA (Computer Entertainment Suppliers Association) held a press conference at the Grand Prince Hotel Akasaka hotel in Tokyo today to detail this year's Tokyo Game Show.

This year's instance of the annual gaming event will be held at the usual location, the Makuhari Messe event space in Chiba, from September 16 through September 19. The event, spanning four days once again, will have the usual setup of two press and business days followed by two public days.

CESA is targeting 180,000 visitors this year, with exhibits from 180 companies.

Last year, the event saw a drop from 2008's record high of 194,288 visitors to 185,030 visitors. CESA believes that this could have been due to the global economic downturn as well as concerns over swine flu.

New initiatives this year include a rebranding of the Kids Corner area of the show into the "Family Corner." A greater variety of products will be permitted in this area.

A new Audio Visual & Gadget Corner will feature the latest in tech, from high spec PCs to 3D televisions, controllers, and special chairs.

Publishers in the general exhibit area of the show will be able to sell game software and hardware, although they'll be required to sell the product at standard MSRPs. Prior to this year, game software and hardware sales were forbidden from the show's sales area.

CESA is also expanding its efforts to draw international guests to this year's show. It plans on holding the Asia Games Business Summit, which will see appearances from key persons in the Asian games market. The show will also have a new international business consultation corner.

Overseas gamers in Asia can look forward to special Tokyo Game Show tours that CESA is arranging with travel agencies.

Speaking at the press conference, CESA chairman Yoichi Wada (also CEO of Square Enix) and show sponser Nikkei BP's Hitoshi Nakamura shared a vision for future show plans.

In the mid term, CESA is planning a variety of events, including game tournaments, cosplay events, and "business matching" events. It's possible that some of these will be at this year's TGS.

The theme and visual for this year's show will be announced in May. Last year's show had the theme of "Game, it's so energetic."

For a reminder of what last year's show was like, see our full coverage here.

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