Final Fantasy Agito XIII has been given a rebranding by Square Enix. At yesterday's Square Enix 1st Production Department Premier event in Tokyo, the publisher announced that the game's title is now Final Fantasy Reishiki, or in English, "Final Fantasy Type-0."

Director Hajime Tabata took the stage at the event to detail the name change and also provide the latest details on the game.

Most significantly for those who've been waiting for the game since it was first announced as a cell phone title years back, Type-0 now has a release time frame. The game will see release this Summer -- more specifically, before the hot late summer period, according to Tabata. It will span two UMDs -- a first for Square Enix.

The game is currently in the middle of voice recording. This appears to be a major undertaking. Tabata said that the game has 14 main characters, and a total of 30 to 40 characters with speaking lines. He joked that all these characters are important, so he wouldn't cut any even when the producer, Yoshinori Kitase (seated right next to Tabata at the time) suggested it.

Tabata promised a major voice cast for the game, and at the event we learned of two participants. The event's MCs, Kenichi Suzumura and Takahiro Sakurai, will have roles in the game. These two already have major Square Enix roles under their belt. Suzumura is the voice of Zack in Crisis Core. Sakurai is the voice of Cloud Strife.

So why the name change? The reason was simple, joked Tabata. "One day, I felt that Final Fantasy XIII and Agito XIII don't really have anything to do with one-another."

More seriously, he said that they changed the name with the view of future developments for the title. "The name has the character for zero in it, but this isn't meant to mean that it will depict the origins of the Final Fantasy series. Instead, it means that it is the starting point for a Final Fantasy series that has a new direction."

Kitase, who hosted the Fabula Nova Crystallis part of the conference, added that the name change coincides with what the development team views as a new start for the game as development begins accelerating in approach of release.

It should be noted that despite the name change, Type-0 is still a part of the Fabula Nova Crystallis series. It features the same broad mythology as other entries in the series. Final Fantasy XIII and Versus XIII, and now Final Fantasy XIII-2, are still its sister projects.

A new trailer debuted at the event. It's full of story and gameplay sequences. You can view it here:

An official HD version of the trailer is expected at the newly opened official site on the 27th.