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Yakuza Signing Event Draws Girls and Moms

Gamers gather to sample zombie-themed Yakuza game ahead of release.


My first memory is of my mom taking me to preschool on the bus.

This little one might have a different first memory, especially if Sega keeps on making Yakuza games:

Mom and boku were out and about in central Tokyo Saturday afternoon for the first phase in a nationwide demo and signing tour for PlayStation 3's Yakuza Of the End.

Held on the PlayStation Concept floor of the multi story Yamada Denki LABI1 electronics shop in Ikebukuro, the event drew 60 people in advance of the start time.

Series producer Toshihiro Nagoshi, shown above, ended up arriving late due to traffic issues, but it just so happened that Kiryu Kazuma voice actor Takaya Kuroda had made an unannounced appearance at the event and was kind enough to take the mic for a bit to hold the crowd over.

Participants in the signing could select to have their own product signed, or make use of a a mock Of the End cover sleeve that Sega had readied.

Mom ended up getting the latter signed. She took out a tiny stuffed animal first, but I'm not sure if she was trying to give this to Nagoshi or have it signed.

In these pictures from the event, you'll notice the high percentage of female players. Yakuza events always have high female participation. I used to think it was because of the voice actors. Now I think it may be because of Nagoshi.

This Yamada Denki event marks the first time Of the End has been playable. The demo events will continue on to Osaka and other areas of Japan over the coming weeks.

For those who don't have access to a game shop, if Sega's past Yakuza series promotions are anything to go by, the retail demo build will eventually be released on PSN as a downloadable demo.

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