Go To Top

Yakuza Of the End's Matsuya Tie-up Detailed

Win your very own gourmet bracelet by eating real beef bowls.

 

Sega shared details on Yakuza Of the End's Matsuya tie-up today. This particular tie-up was just a bit expected because Yakuza has been collaborating with the beef bowl chain since 2006's Yakuza 2.

The Of the End version will feature the expected in-game Matsuya which players can visit to recover their health.

Real Matsuya restaurants will have promotional materials for the game. These contain a QR code which patrons can scan to enter into a drawing to win one of 50 "Gourmet Bracelets." This bracelet is also an in-game item which you receive after sampling all the in-game Matsuya items.

Loading comments. If comments don't load, make sure Javascript is on in your browser.

Icons by Glyphicons. Used under CC-BY license.