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Yakuza Of the End's Matsuya Tie-up Detailed

Win your very own gourmet bracelet by eating real beef bowls.


Sega shared details on Yakuza Of the End's Matsuya tie-up today. This particular tie-up was just a bit expected because Yakuza has been collaborating with the beef bowl chain since 2006's Yakuza 2.

The Of the End version will feature the expected in-game Matsuya which players can visit to recover their health.

Real Matsuya restaurants will have promotional materials for the game. These contain a QR code which patrons can scan to enter into a drawing to win one of 50 "Gourmet Bracelets." This bracelet is also an in-game item which you receive after sampling all the in-game Matsuya items.

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