Sony is counting down to a commercial for Uncharted 3. You read that right! They're counting down not to Uncharted 3, but to the airing of a commercial for Uncharted 3.

The reason they're making a big fuss of the commercial is because of this:

The guy in the shadows is apparently a famous celebrity. The commercial showing the celebrity will air in five days.

To see the spot promoting the spot (and Uncharted 3), visit the Uncharted 3 official site.