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Namco Bandai Beats Nintendo in First Half 2012 Sales

Famitsu shares sales stats for all systems and publishers.


Just ahead of the coming earnings flood, Famitsu has shared sales data for the first half of the year covering March 28, 2011 through September 25, 2011. The information comes from Enterbrain's FGH (Famitsu Game Hakusho) publication.

Namco Bandai was the top selling publisher over the period, with sales of 17,795.7 million yen giving it an 18% share. In the previous year, the company placed fourth with 11,842.2 million yen sales.

Nintendo was second this year, with 14,947.7 million yen sales. Last year, it took first place, with 21,508.1 million yen sales.

Following these two were Konami, Capcom, Square Enix, Sega, Level-5, Tecmo Koei, Sony, Pokemon, Atlus, From Software, Imageepoch, Marvelous AQL, D3 Publisher, Electronic Arts, Idea Factory, Gust, Spike and Kadokawa Shoten. You can see the figures in the below chart, which lists, from left to right, first half 2011 sales, percent share, 2010 ranking, and first half 2010 sales.

In terms of actual unit software sold, Namco Bandai came in second to Nintendo, beaten by 94,000 units. Famitsu did not share the total units sold for either company, but did say that Nintendo sold over 3 million units of software.

Namco Bandai's Tales of Xillia was the top selling game for the first half of the year, with 591,000 units sold. In an earnings revision released today, Namco Bandai attributed Xillia's performance to increased sales and earnings forecasts for the term.

Namco Bandai was the top provider of software on PSP and PS3. Nintendo, expectedly, topped the Wii and 3DS. On Wii in particular, Nintendo had a 65% software sales share, besting Square Enix's second place 9.6%. Square Enix did beat out Nintendo on DS, though, with 18.9% against Nintendo's 18.3%. On 3DS, Nintendo was followed by Namco Bandai, Pokemon, Capcom and Konami.

On Xbox 360, 5pb. was the top publisher, followed by Microsoft, Capcom, Electronic Arts and D3 Publisher. On PS3, Namco Bandai was followed by Sega, Konami, Capcom and Sony. On PSP, Namco Bandai was followed by Konami, Capcom and Level-5.

You can see the full set of charts at Famitsu.com.

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