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Sony Readying New Gravity Rush Commercial Campaign


Gravity Rush (or Gravity Daze as it's officially known in Japanese) has been out for a few months now, but Sony isn't done with the marketing just yet. The publisher announced today a new commercial campaign featuring talent Akari Hayami.

Titled "The Pleasant Feeling of Falling," the new spot shows Akari falling through the sky. She's not actually falling, though. Just like the game's main character Kat, Akari is controlling gravity, and is "falling into the sky" from the ground. At the end of the clip, we see bubbles showing some of the fan comments the game has gotten at Sony's PlayStation Community site.

Sony's press release announcing the commercial campaign went into detail about how the spot was shot. Akari came to the studio after she'd finished school for the day. She was already wearing a school outfit, but Sony had her change into a new school outfit just for the shoot.

Akari was all smiles even though the shoot required that she be hung in mid air for some sequences. She also got to play the game ahead of the shoot and managed to make it all the way to episode 3. At the end of the shoot, the staff gave her a PlayStation Vita and a copy of the game.

Look for the commercial spot starting Saturday.

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