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Sega Teams With Sanrio for Sonic Hello Kitty

Collaborative character goods appear in Japan later this month and worldwide next summer.


Sega and Sanrio are teaming up for a series of character collaborations. The first product to result from the partnership shouldn't be too surprising:

This Sonic x Hello Kitty Super Jumbo Plushy will be available in late July at Sega amusement facilities throughout Japan. The item is meant to commemorate the long awaited July 14 reopening of Sega's Tokyo Joyopolis facility.

Sega says that it will be staging this collaboration project worldwide starting in Summer 2013.

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