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High Sell-Through For Hatsune Miku Project Diva F

Latest Miku game draws more attention amongst males.


Sega's Hatsune Miku PR person made some statements vita Twitter that suggested Hatsune Miku Project Diva F may not be selling as well as hoped. Media Create's sales stats suggest otherwise.

Media Create reports a high 74.63% sell-through for the game. Like the Enterbrain figures we shared earlier in the week, Media Create placed the game at the top of the weekly sales chart, with 159,592 units sold.

Compared to previous Miku games, F doesn't quite stack up. Hatsune Miku Project Diva 2nd sold 241,000 units in its first week on PSP in July 2010. Project Diva Extend sold 185,000 units in its first week on PSP in November 2011. While F missed these marks, Media Create notes that the Vita install base is considerably smaller.

One sales trend difference for F is that male buyers dominate. The PSP titles drew attention from female buyers. Media Create's surveys had 41.2% of female responders strongly interested in the first PSP title, compared to 28.6% male. For F, this was reversed. 32.4% of male responders expressed strong interest in F, compared to 20.5% female responders.

F broke some records for Vita. It's the best start yet for a Vita game. It also pushed the Vita above the 50,000 mark, with 23,000 of those hardware sales coming from the special Hatsune Miku Vita bundle. This is the first time Vita has crossed the 50,000 mark since the fourth week of December.

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